SnapTell Explorer – Mobile Visual Search Heats Up

Well well. Hot on the heals of kooaba, competitor SnapTell just released an iPhone client for their visual search engine. A little sleuthing reveals that the index contains 2.5 million items – apparently most books, DVDs, CDs and game covers.  If the recognition rate is as high as it should be, that’s a pretty impressive achievement. In principle the service was already available via email/mms. In practice, an iPhone client changes the experience completely. Image search becomes the fastest way to get information about anything around you.

I really think this technology is going to take off big-time in the near future.  The marketing intelligentsia are aware of this too. There is an adoption challenge, but SnapTell in particular are already running an excellent high profile education/promotion campaign with print magazines. They’re not messing about either: The campaign is running in Rolling Stone, GQ, Men’s Health, ESPN, Wired and Martha Stewart Weddings. In short, publications that reach a substantial chunk of the reading public. Whether the message will carry over that the technology is good for more than signing up for free deoderant samples is something I’m a little skeptical about, but in the short term it’s a ready revenue stream for the startup, and a serious quantity of collateral publicity.

Usage report later when I can get hold of an iPhone.

Update: I just got to try it, and it’s really rather good. First impressions here.

6 Responses to “SnapTell Explorer – Mobile Visual Search Heats Up”


  1. 1 Milan

    I was tempted by the iPhone, but I am waiting for the second generation Android phones.

  2. 2 blaze

    I like this theme you are using… what is it?

  3. 3 fire trucks

    I have an Android and love it more than the old iPhone I had.

  4. 4 Carroll Boulet

    You own a very fascinating blog overlaying plenty of topics I am interested as well.Just bookmarked your blog so I can learn more within the subsequent days… Just proceed your marvellous artice writing

  1. 1 October 7, 2008 | next media update
  2. 2 Snaptell Explorer - First Impressions at Educating Silicon
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